Ikoho is an Indian footwear brand founded in 2022 by Subrat Pandey and Shraddha Konduru, blending traditional Indian leather craftsmanship with contemporary art to create handmade vegan leather shoes. During my hybrid internship at Ikoho, I contributed to the brand’s visual identity by designing and illustrating marketing creatives, product cards, and personalized illustrations for influencer PR packages. I also assisted the team at AYCS (All You Can Street), where I engaged with customers and represented the brand, gaining insights into the business side of the industry. Additionally, I explored design concepts for the website’s homepage and product pages and developed packaging ideas for product boxes, one of which was finalized and printed for the brand’s signature packaging.