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Sephora India

E-comm Creatives for Yellow Creative Agency |  2024 |  Mumbai, India

During my time at Yellow, I had the opportunity to work closely with Sephora India on a diverse range of creative projects that allowed me to explore branding, campaign design, and AI‑assisted visual development. I contributed to a comprehensive brand deck and produced foundational creatives, e‑commerce banners, and digital memes—enhancing AI‑generated concepts with custom illustrations inspired by Sephora’s iconic striped aesthetic. I designed vibrant thank‑you cards and tent cards for Sephora’s Friendship Day activities, followed by emotionally driven visuals for the “Wear Your Mood” series, where I leveraged AI to craft imagery that reflected distinct moods. For Ganesh Chaturthi, I created an easel standee and tent card that were printed and displayed across seven Sephora stores in Mumbai and Pune, further adapted for social media to extend their reach. I also developed launch creatives for the new Sephora store at Pune’s Mall of Millennium, integrating AI imagery with hand‑drawn detailing for added depth. Additionally, I supported Sephora India’s weekly video content by designing product‑focused text units aligned with the brand’s aesthetic. Seeing my work appear across stores and digital platforms made the entire experience fulfilling and creatively enriching.

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