Developed as a pitch concept for the Earthly Practices research group at Manchester Metropolitan University, this identity was designed to treat brand and research as interconnected, living systems. Grounded in the idea that knowledge continuously adapts through dialogue and experience, the visual framework translates complex ecological themes into modular node-and-line networks, custom typography, and vibrant, non-traditional color choices. Though another direction was ultimately selected, this project stands as an exploratory exercise in how visual language can decentralize traditional academic structures and make practice-led research feel legible, open, and dynamic